Unyielding Strength: The Evolution of the Toyota Tundra

After debuting as a full-size truck in 1999, the Toyota Tundra has established a long history of improved performance, technology, and towing capacity.

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Toyota's entry into the full-size truck market began with the announcement of the 1999 Tundra.

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Toyota made another calculated bet that paid off with the Tundra.

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Toyota's ability to dominate a new market was shown by the success of Lexus, the Prius, and the Supra. The Tundra did, too.

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The formal announcement was made at the Indiana State Fair,

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which was located close to the facility where manufacturing first started.

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