Unyielding Strength: The Evolution of the Toyota Tundra

After debuting as a full-size truck in 1999, the Toyota Tundra has established a long history of improved performance, technology, and towing capacity.

Toyota's entry into the full-size truck market began with the announcement of the 1999 Tundra. 

Toyota made another calculated bet that paid off with the Tundra.

Toyota's ability to dominate a new market was shown by the success of Lexus, the Prius, and the Supra. The Tundra did, too.

The formal announcement was made at the Indiana State Fair, 

which was located close to the facility where manufacturing first started.