Comparing 2023 Ford F-150 and Toyota Tundra Sales Isn’t Fun

It's no secret that the Ford F-150 dominates the pickup truck market, 

but we were surprised to see the Toyota Tundra lagging so far behind. 

While 2023 Ford F-150 sales have been phenomenal thus far, 2023 Toyota Tundra sales seem quite dismal.  

Ford F-150 2023 vs. Toyota Tundra 2023 

Sales figures for the first three months of the year are in, and the 2023 Ford F-150 is happy to report that it sold 170,377 units.

This is an increase of 21,09% compared to the first quarter of 2022, when just 140,701 F-150s were sold.